Karim Noui is an international retail executive with more than 25 years of leadership experience across Asia, the Middle East and Latin America.
His career spans general management, merchandising, supply chain, omnichannel commerce, digital retail and enterprise transformation — with a consistent focus on turning strategy into operating performance.
A senior international retail leader specializing in retail strategy, business transformation and operational excellence in emerging markets.
Karim has worked across the full retail value chain: merchandising, commercial strategy, sourcing, supply chain, store operations, omnichannel commerce, e-commerce, digital transformation and general management. His experience includes consumer electronics, food retail, hypermarkets, supermarkets and FMCG distribution.
He is particularly experienced in complex environments where performance must improve while the organization is also changing — restructuring businesses, redefining formats, strengthening supplier ecosystems, building digital channels and aligning teams behind a clearer operating model.
Across Vietnam, Qatar, Thailand, Mexico and China, his management approach has been shaped by one recurring lesson: the most useful insights often come from people closest to the daily reality of the business.
“Many of the best operational insights come from those closest to daily execution.”Leadership principle reflected across Karim's international assignments
Bringing senior operating experience into a global role focused on retail sector expertise, investment assessment, strategy, knowledge and value creation across emerging markets.
Retail investmentEmerging marketsSector strategyAcross nearly a decade in Vietnam, Karim held leadership roles spanning consumer electronics, supermarkets, supply chain, merchandising, marketing and general management.
Led commercial operations across FMCG, fresh food and non-food categories for one of Qatar's largest supermarket chains.
Led supply chain and purchasing operations for a national retail network.
Responsible for category development and imported-product sourcing.
Developed imported-product supply chains serving international and expatriate customers in Shanghai.
Karim's perspective combines deep functional experience with general-management judgment — useful when assessing how a retail model really creates value and where it can break.
Karim completed MIT Professional Education's Applied Agentic AI for Organizational Transformation program in 2026.
His focus is on how AI can support forecasting, pricing and promotion analysis, commercial insight, customer experience and enterprise decision systems — not as a detached technology layer, but as part of how organizations operate and decide.
MIT Professional Education · Massachusetts Institute of Technology
École Centrale Paris
Montpellier Business School · Exchange year at the University of Bologna
Universidad de Nuevo León · Monterrey, Mexico · Thesis on the impact of foreign direct investment on economic growth
For professional conversations, sector expertise, transformation, speaking or collaboration, connect directly with Karim.